If the answer is yes – and let’s face it, it probably is
I really encourage you to take a moment to read this. Especially if you’re already using a RingCentral (RC) Cloud Telephony solution, or even just thinking about one. Because what AI can do with RC now is just not impressive – it’s a genuine game changer.
I’ve spent a good chunk of my career helping businesses improve how they communicate. And I can honestly say, this is one of those rare tech shifts that feels like a before-and-after moment.
AI isn’t some futuristic buzzword anymore. It’s here right now and it’s here to stay. And it’s not about if your business adopts it – it’s simply about when. The real question is: are you ready to start making smarter, faster decisions with the tools you now have at your disposal?
So what does AI actually mean for your business? Put simply, it’s about accessing the right data instantly – without burning time and resources trying to dig it up. That’s the real power here. Instead of spending hours tracking down info, AI brings the insights straight to you.
This means no more gut-feel guesses or ‘best guesses’ based on incomplete data. You get a clear, accurate view of what’s happening in your business, which leads to better decisions. Faster.
With RingCentral’s built-in AI capability – called RingSense – you’re not just getting data. You’re getting actionable analytics that highlight what’s actually going on. It helps align your team, streamline conversations and boost collaboration across the board.
And here’s something I genuinely value as a tech partner: RingCentral builds this AI in-house. There’s no third-party handling your sensitive data. Messaging, video, phone, and AI all run on a single, unified global platform. It’s seamless, secure and built to scale.
Which brings me to a critical point that every business should be asking right now:
What is your AI solution doing with your data – and who else might be seeing it?
With RingCentral, the answer is refreshingly simple: your data stays private. Their entire platform is built on trust and security. They’ve maintained a market leading uptime of 99.999% (that’s ‘five nines’) for over six years running. That translates to less than 72 seconds of planned/unplanned downtime per quarter. You can’t have critical telephony relying on anything less than 99.999%.
Even more important – RC has never had a data breach. Not once. Their platform is protected by eight layers of security and for Australian businesses, all data is stored locally in Australian data centres.
Your customer information stays between you and your customer. No marketers. No third-party data mining. Just privacy, as it should be.
And now, think about this:
How often have you found yourself scrambling to take notes during an important call – only to realise you missed a crucial detail?
With RingSense, that’s no longer an issue. Whether you’re on a mobile, desk phone, laptop or tablet, AI can listen in real time and generate a clear summary: key updates, decisions made, next steps and open questions. You can revisit the summary any time – no frantic scribbling, no memory gymnastics. Just accurate, accessible information.
It also means your team can be fully present in the moment – building rapport and really listening – instead of worrying about what they might forget. I’ve seen firsthand how much that improves both the quality of conversations and the follow-through after. You can then pass on this summary to your customer to make sure everybody is on the same page.
Now imagine being able to clearly see what’s working – and what’s not – based on actual customer conversations. That’s what RingSense enables. It records and summarises customer interactions so you can track team performance, especially in sales. You’ll quickly spot where you’re winning, where there’s friction and where improvements can be made – from training to messaging and more.
And if you’re already using a web-based CRM like Salesforce? Even better. RingSense integrates seamlessly, dropping those summaries right into your CRM – automatically. It’s hands-free productivity, with real results.
One of my favourite features is AI-powered scoring. It helps you zoom in on conversations that need attention – without wading through hours of call recordings. Pre-set trackers flag key themes like pricing, competitors, service issues, or budget concerns.
Let’s say you’re running an insurance business. RingSense even has an out-of-the-box platform built specifically for insurance, complete with ready-made trackers. It’s fast, easy, and effective. And if you’ve got something specific you want to track? You can build your own custom trackers too.
Instead of spending your Monday combing through a week’s worth of calls, you can now get a high-level view of trends. Are your reps explaining products clearly? Is pricing coming up more often than it should? Are we doing too much talking and not enough listening? Are key words been mentioned in our discussions with customers? Do we have a positive tone?
RingSense doesn’t just help you hear your calls – it helps you understand them
And if you ask me, that’s the future of customer engagement. A future where every conversation counts – and nothing gets lost in translation.
One last thing I really appreciate: the built-in scorecard view. It gives me a quick snapshot of how each team member is performing on calls – who’s thriving and who might need some additional coaching and support.
Conclusion
It’s these small insights that add up to major gains. If you’re looking for a smarter way to connect with customers and sharpen team performance, I truly believe RingSense is worth a look.
If you’re curious and want to see how it works in action, feel free to reach out – I’d be more than happy to show you a demo or chat through how this might fit into your environment…..but if nothing else, it’s a game changer.
Simon Bignell (Director – Sales)
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